Iain Elliott (left), Chief Executive of HETA, with new Hull KR Head Coach Tim Sheens.

Hull Kingston Rovers signs new sponsorship deal with HETA ahead of the new season

Humberside Engineering Training Association (HETA), the engineering training provider, has now joined the ranks of new sponsors for Hull Kingston Rovers.

HETA will promote its services on the sleeves of the team’s shirts throughout the 2017 season, which kicks off in February.

Based in Hull, HETA has also sponsored Rover and Hull FC in recent years.

HETA, which was founded in 1967, specialises in training apprentices and also helps to enhance the skills of existing employees.

James McIntosh, business development and marketing manager at HETA, said the partnership will help to raise awareness of the company and its services among people who are planning to embark on careers in engineering and among employers in all sectors who need to recruit dedicated apprentices.

James said: “The team at HETA are delighted to be working with Hull KR over the 2017 season. The ethos of both of our organisations is very similar in that we are here to serve the local community and we recognise the importance of such qualities as commitment, dedication and resilience.

“The strength of the club’s focus on its work with the young people in the local area also appeals to us as these are potentially the next wave of engineering apprentices that could come to HETA to learn.”

Joe Clutterbrook, Hull KR’s head of commercial, added: “This is HETA’s first year as a Hull Kingston Rovers kit sponsor but I’m sure they need no introduction to our supporters or to the people of Hull.

“Their reputation as the prime training provider for a number of industries within the region is well deserved and we are delighted they see working alongside the club as a valuable way of raising their profile and attracting both new apprentices and employers over the coming years.

“As a club, we take our role in the local community very seriously and we will do all we can to help promote the opportunities available with HETA to local people seeking employment and to businesses looking to create a strong local workforce with the skills to succeed.”

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