Lifestyle brand The White Company opens flagship Liverpool ONE store

Luxury lifestyle retailer The White Company has opened its North West flagship store at Liverpool ONE.

The 5,212 sq ft store, located on Peter’s Lane, stocks the brand’s full range of exclusive home accessories, clothing, childrenswear and other lifestyle products.

The White Company’s in-house team delivered the shop’s interior design, which places an emphasis on the products with the aim of offering shoppers a calm and inviting retail environment.

Miles Dunnett, director at Grosvenor Europe, which owns the city’s busiest retail and leisure hub, hailed the launch as “another great opening”.

The White Company is one of a number of retailers to set up shop at Liverpool ONE in recent months.

Last week, indie fashion firm 7Liverpool launched its debut store in a 1,200 sq ft unit on Paradise Street.

In October, lingerie retailer Bravissimo opened its doors at the shopping complex with a 5,000 sq ft two-level outleton Peter’s Lane.

The White Company’s CEO, Will Kernan, commented: “Liverpool ONE was the perfect choice for our new flagship store.

“We had a terrific response from customers last year with our pop-up store and Grosvenor has been the ideal partner in creating this new flagship in the North West.”

He added: “We are delighted to now be open and to be able to trade our full offer in the run up to Christmas.”

Property firms Metis Real Estate Advisors and Cushman & Wakefield represented Liverpool ONE on the deal, while Space RPC acted for The White Company.