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FaceGym to debut its ‘open beauty lab’ concept on Kings Road

Beauty brand FaceGym has revealed it is to open a flagship studio on Kings Road this December.

The 1,434 sq ft site, which will be spread over two floors, will be the first time the facial specialists have adopted their ‘Open Beauty Lab’ concept, allowing customers to choose their own custom blended beauty boosters and antioxidants.

Located on 352 Kings Road on the Sloane Stanley Estate, the site will also offer customers facial workouts utilising modern techniques that include lasers, ultrasound, radio frequency and CRYO therapy.

FaceGym founder, Inge Theron, has worked closely with natural skin expert Alexandra Soveral to deliver the new store concept, and worked with New York design agency Avroko on the interior of the site, which will create six new jobs.

Theron commented: “Our new FaceGym revolutionises the beauty scene. Pairing natural products and techniques with state of the art technology, we are able to offer customers non-invasive treatments that help sculpt, lift and tone.

“We’re thrilled to open our first UK store in such an iconic and vibrant location. With affluent residents and a reputation for fantastic retail opportunities, we can’t think of a better place to showcase our beauty products and experiences that the King’s Road.”

Hannah Grievson, Commercial Property Manager at Sloane Stanley, said: “The Kings Road continues to thrive, and FaceGym’s debut UK store is a new and very exciting retailer to add to the line up. We are thrilled the brand have chosen this location as the home for their unique and creative concept.

“Natural products are increasingly important to beauty fans and we know shoppers on the Kings Road will love the bespoke and experience-led retail offering.”

Gymface’s first standalone UK store will open on 6 December.

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