New lifestyle menswear brand launches first store at Sheffield's Fox Valley

Timbuktu, a new multi-channel lifestyle menswear clothing brand, is set to launch its first store at Fox Valley in north Sheffield on Saturday December 3rd.

The company will also be ranging its products with the Lancashire-based outdoor retailer Winfields Outdoors in eight nationwide stores.

Timbuktu is opening next door to the Cornish womenswear retailer Seasalt, which opened its first South Yorkshire stand-alone store at Fox Valley in June this year.

Five new jobs are set to be created at the new store, which has undergone a £150k fit out.

Timbuktu will sell a range of British designed fashionable lifestyle clothing for men including jeans, t-shirts, polos, fleeces and jackets.

Founder of Timbuktu, Joe Winfield is heading the team who have created the new lifestyle brand which is being promoted with the strapline “where will Timbuktu take you? #FromHereTo”

Joe said: “Timbuktu is all about everyday menswear which looks fantastic but is also really practical.

“We know our customers want something that is going to be practical and protect them from the elements but it also needs to be really stylish and contemporary in look and be of a high quality yet affordable.

“I have been looking for some time to find the right location to launch our new brand and this definitely feels like the right place. It is completely different kind of retail destination with a lovely feel to it and a fantastic line up of brands we are delighted to be joining. We’re also impressed with the architecture at Fox Valley and how it pays tribute to the history of the area.”

“The store is starting to take shape now and we’re really excited to launch our first branch of Timbuktu here at Fox Valley.”

Fox Valley is owned and managed by Dransfield Properties Ltd,

Mark Dransfield, managing director of Dransfield Properties Ltd which owns Fox Valley, said: “It is fantastic news that Timbuktu have chosen Fox Valley as the location for their first retail store which will be launched alongside a strong online presence.

“We are extremely fortunate to have a few “firsts” here at Fox Valley including the first Ponti’s Italian Kitchen outside London and it is great news to be celebrating another great independent family owned company launching its latest venture here.

“We wish Joe and his team all the very best with the new Timbuktu store.”