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Arab Israeli tech success story chooses Manchester for global HQ

Israeli digital advertising company Sanabil, which has up until now been based in Israel has announced the launch of new global headquarters in Media City, Manchester.

The Group, which works with international and local brands, says it has found itself entering more markets of late.

Expanding to the UK, Sanabil hopes to take advantage of Media City’s vibrant creative and digital reputation, giving it a platform to perform greater business in Europe and beyond.

The business will also open a second office in London to work with media agencies, brands and NGOs and is now recruiting in the UK for a variety of positions across its service lines.

Tech development will remain undertaken in-house with Sanabil’s 80 employee back offices in Nazareth and the Tel Aviv area, but the company plans for the UK business to function autonomously.

Fadoul Mazzawi, President of Sanabil Digital and founder of Mazzawi Group, commented:

“This is a very exciting opportunity for us. We have earned the trust of our clients over many years, so felt that the time is right to spread our wings internationally.

“This is the first step in a larger plan to help our clients achieve great things especially when we are bringing a unique startup to the UK.

“Israel is a school of hard knocks for any young company, but especially for an Arab business, so I think it has prepared us well for the challenges ahead. The UK is already creating some really interesting conversations for us, proving it was the right place to build our business from.”

Natalie Ram, UK Project Launch Director, Sanabil Digital, added: “The powerful algorithms for analysing our continuously growing big data were perfected for hard reach communities, but work seamlessly across all digital segmentation.

“We believe that this allows us to create better solutions for our clients, whether they are brands or creative and digital agencies.”

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