Bramhall travel agency Inspire maps out South American expansion

Travel agency Inspire has given its international footprint a boost with the launch of new offices in Brazil.

The Bramhall-headquartered firm established bases in Rio de Janeiro and Sao Paulo after seeing a rise in demand for travel sales promotions across the southern hemisphere.

The company, which grew its turnover by 15% last year to £17.7m, is expecting the new Brazilian arm to generate more than £1m worth of revenue in its first 12 months.

Inspire specialises in loyalty and sales promotion, creating travel platforms and programmes for businesses seeking to offer incentives for their customers and employees.

Peter Pantelides, Inspire’s managing director, said: “We’re continually looking for business growth opportunities and identified Brazil as a key location to base our first operation in South America.

“We were aware of a high demand for travel-based sales promotions and already had strong contacts in the area, so we’ve pooled our knowledge with their outstanding relationships to form what we believe will be a strong offer to the market.”

Inspire’s international sales director, Benjamin Ahrens, commented: “We have seen a huge interest and excitement from potential clients in the region already. It’s early days as we are a ‘new product in town’ but, following market research, we are confident that our offering will be a huge success.

“We anticipate our ‘Free Flight Voucher’ campaigns to be of particular interest, as it’s a brand new concept in this part of the world, which has received promising feedback during marker research.”

He continued: “Inspire has already delivered a number of similar campaigns for the likes of Samsung, Carrefour, Philips and Santander, which achieved exceptional results for our clients, so we’re excited to be able to offer these services to clients in South America for the first time.”

In addition to its presence in the UK and Brazil, Inspire has operations in Germany, Russia and the UAE. The firm is licensed by the global regulatory body International Air Transport Association and works with over 250 global partners in the travel sector, including Expedia and Thomas Cook.