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British Arrows Craft Celebrates 20th Anniversary Show

Judges comment on delivery of equality which is noticeably increasing within the industry, but Chairman Charlie Crompton believes there’s still more to be done to effect change and future-proof the industry….

British Arrows, this year celebrating its 20th year of honouring and awarding the innovation, bravery and artistry of those who craft moving images in advertising, last night announced the winners for CRAFT 2016 at the annual show at Planit, Victoria Embankment.

The only awards ceremony which celebrates the individuals behind the craft, was attended by some of the industry’s most renowned influencers as well as some of the hottest new talent. The evening began with the prestigious Fellowship Award, sponsored by Framestore, awarded to legendary editor Paul Watts. Channel 4’s Paralympics advert ‘We’re the Superhumans’ then went on to win a huge seven awards, including Gold for Writing, Casting, Re-Record, Achievement in Production and Director, as well as taking home the highest honour of the night, Best Crafted Commercial. Save the Children’s ‘Still The Most Shocking Second A Day’ also triumphed - highlighting the growing trend of the industry tackling and raising awareness of real life issues – and took home five awards (including Gold for Performance by an Actress, Editing and Sound Design).

The winners were voted by the CRAFT jury, hand-picked and chaired by Somesuch’s Founder Sally Campbell. The judges were made up of a passionate and talented panel from every discipline of advertising craft, including Creative Directors, Directors of Photography, Casting Directors, Colourists and Producers from a wide range of agencies and production companies across the industry.

Chair of the jury, Sally Campbell added: “All of the jury commented on the strength of entries this year, and acknowledged with relief that as an industry we are finally embracing diversity. Work like ‘We’re the Superhumans’, ‘Save the Children’ and ‘Maltesars’ were not only brave but also beautifully executed.

It was also interesting to have VR / 360 experiences to judge this year. Because this is such a new technological dimension, the judges had a fantastic debate on how to judge this category fairly and VR’s place in the future of our industry as a craft in its own right.“

But Chairman Charlie Crompton believes the industry still has a long way to go, he comments, “We at British Arrows are making a big stand this year and calling for the industry to unite and take action in providing opportunities to nurture raw creative talent from less conventional backgrounds, so they actually think that entering this industry is a viable option.”

“It’s down to us, as a creative industry, to lead the way with our own reform in a way that inspires other sectors outside to do the same. That’s why at British Arrows we are working on a number of programmes, including supporting the BTEC curriculum by making it the most relevant qualification on offer to students from all backgrounds. We are also developing our own PATHWAYS programme to engage with young people who have all the enthusiasm, drive and passion to be the Craft winners of the future but to whom our industry seems like it’s way beyond their reach. We’re on a mission to create a central hub that collates information on ALL projects of this nature across the industry to make sure that we can all connect with the next generation of talent out there and enthuse them about what their creative talents can bring to shaping the future of British advertising “

The full winners list is available below and will also be on the British Arrows website. For more information on how to get involved and support any of the British Arrows programmes, please contact British Arrows Awards Director Janey de Nordwall janey@britisharrows.com.

British Arrows CRAFT is supported by the following sponsors:-

BBH : Director

Electric Theatre Collective : New Director

Filmlight : Colourist

Framestore : Fellowship

Freefolk : Editing

Movietech : Cinematography

MPC : Achievement in Production

Radioaktive : Production Design

The Foundry : VR / 360

Thoughtbubble : VFX

Unit+Sofa : Performance by an Actor

Wave Music : Best Crafted Commercial

WINNERS DETAILS:

Fellowship: Paul Watts

Best Crafted: Blink and Channel 4 Paralympics – We’re The Superhumans

VFX:

Silver Arrow

Grant Connor, Gary Driver and Sam Driscoll at The Mill

for SSE, Energy, Pier

made for adam&eveDDB by Academy Films, directed by Frederic Planchon.

Gold Arrow

Paul O’Shea, Hugo Saunders and Ricky Gausis at MPC

for Activision, Call of Duty: Black Ops III, Seize Glory

made for 72andSunny Los Angeles by Hungry Man, directed by Wayne McClammy

Animation: CHARACTER

Silver Arrow

Conor Finnegan at Nexus

for Android, Be Together Not the Same

made for Droga5 by Nexus, directed by Conor Finnegan.

Gold Arrow

Grant Walker, Gez Wright and Joseph Henson at Framestore

for Sainsbury’s, Christmas, Mog’s Christmas Calamity

made for AMVBBDO by Outsider, directed by James Rouse.

Use of Existing Music:

Silver Arrow

Dan Neale

for BBC, Olympics Rio 2016, The Greatest Show On Earth

made for RKCR/Y&R by Passion Pictures, directed by Againstallodds.

Writing:

Silver Arrow

Charlotte Adorjan, Michael Jones and Tim Riley

for Camelot, The National Lottery (Lotto), Please Not Them - James Blunt

made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

Gold Arrow

Chris Bovill, John Allison, Dougal Wilson, Alice Tonge, Richard Biggs and Jolyon White

for Channel 4, Paralympics, We’re the Superhumans

made for 4creative by Blink, directed by Dougal Wilson.

Casting

Gold Arrow

Shananne Lane, Louise Oliver and Rose Waite

for Channel 4, Paralympics, We’re the Superhumans

made for 4creative by Blink, directed by Dougal Wilson.

Editing

Silver Arrow

Joe Guest at Final Cut

for Channel 4, Paralympics, We’re the Superhumans

made for 4creative by Blink, directed by Dougal Wilson.

Gold Arrow

James Forbes-Robertson at Whitehouse Post

for Save The Children, Still The Most Shocking Second A Day

made for Don’t Panic London by Stinkfilm, directed by Tom Green.

Re-Record

Gold Arrow

Leland Music

for Channel 4, Paralympics, We’re the Superhumans

made for 4creative by Blink, directed by Dougal Wilson.

Achievement in Production

Silver Arrow

James Howland

for Lloyds, Bank, For Your Next Steps

made for adam&eveDDB by Rogue, directed by Sam Brown.

Silver Arrow

Andrew Levene and Paz Parasmand

for Save The Children, Still The Most Shocking Second A Day

made for Don’t Panic London by Stinkfilm, directed by Tom Green.

Gold Arrow

Ewen Brown, Lucy Jones, Shananne Lane and Louise Oliver

for Channel 4, Paralympics, We’re the Superhumans

made for 4creative by Blink, directed by Dougal Wilson.

Director

Silver Arrow

Tom Green

for Save The Children, Still The Most Shocking Second A Day

made for Don’t Panic London by Stinkfilm.

Gold Arrow

Dougal Wilson

for Channel 4, Paralympics, We’re the Superhumans

made for 4creative by Blink.

New Director

Silver Arrow

Chris Goulder

for Parker Dairies, Deliveries Before Dawn

made by Bare Films.

Performance by an Actor

Gold Arrow

Nicholas Collett

for Dixons Carphone, Currys PC World, Spare The Act Laptop

made for AMVBBDO by O Positive, directed by David Shane.

Performance by an Actress

Gold Arrow

Lily-Rose Aslandogdu

for Save The Children, Still The Most Shocking Second A Day

made for Don’t Panic London by Stinkfilm, directed by Tom Green.

VR/360

Silver Arrow

Google Creative Lab

for Google, Google Arts & Culture, Rhomaleosaurus & Giraffatitan: Back to Life in Virtual Reality

made for Google Creative Lab by Framestore, directed by Google Creative Lab.

Gold Arrow

Carl Addy at The Mill, Francesca Panetta and Lindsay Poulton at The Guardian

for Guardian, VR documentary experience, 6x9: A Virtual Experience of Solitary Confinement

made by The Mill, directed by Carl Addy at The Mill, Francesca Panetta and Lindsay Poulton at The Guardian.

Cinematography

Gold Arrow

Tom Townend

for Hennessy, The Piccards

made for Droga5 by Somesuch & Anonymous Content, directed by Daniel Wolfe.

Colourist

Silver Arrow

Jean-Clément Soret at MPC

for IKEA, Wonderful Life

made for Mother by Independent Films, directed by Gary Freedman.

Gold Arrow

Simon Bourne at Framestore

for Hennessy, The Piccards

made for Droga5 by Somesuch & Anonymous Content, directed by Daniel Wolfe.

Costume/Wardrobe

Michelle May

for IKEA, Wonderful Life

made for Mother by Independent Films, directed by Gary Freedman.

Student Commercial

Gold Arrow

Tom Day, Ian Packard and Dan Atherton at National Film and Television School​

for Jigsaw, Menswear, Teach a Man to Fish

made by National Film and Television School​, directed by Tom Day.

In Camera Effects

Gold Arrow

Alex Barber and Sam Brown

for Lloyds, Bank, For Your Next Steps

made for adam&eveDDB by Rogue, directed by Sam Brown.

Animation: Character

Gold Arrow

Grant Walker, Gez Wright and Joseph Henson at Framestore

for Sainsbury’s, Christmas, Mog’s Christmas Calamity

made for AMVBBDO by Outsider, directed by James Rouse.

Production Design

Gold Arrow

Simon Bowles

for Sainsbury’s, Christmas, Mog’s Christmas Calamity

made for AMVBBDO by Outsider, directed by James Rouse.

Sound Design

Gold Arrow

Jon Clarke at Factory

for Save The Children, Still The Most Shocking Second A Day

made for Don’t Panic London by Stinkfilm, directed by Tom Green.

Animation Photoreel

Gold Arrow

Jorge Montiel, Sauce Vilas and Phillipe Moine at The Mill

for SSE, Energy, Pier

made for adam&eveDDB by Academy Films, directed by Frederic Planchon.

CGI

Gold Arrow

Sam Driscoll and Matt Fuller at The Mill

for SSE, Energy, Pier

made for adam&eveDDB by Academy Films, directed by Frederic Planchon.

This was posted in Bdaily's Members' News section by David Martin .