Mark Lusted, MD at Dock9

Member Article

Vida Homeloans partners with Dock9

Dock9, an award-winning financial experience design agency, has partnered with Vida Homeloans - the modern mortgage lender - to build its website and develop its branding as it looks to bring its new combination of technology, human experience and criteria-driven lending to the specialist mortgage sector.

Dock9 built the new site from scratch, developing two unique user journeys in the process: one for customers and the other for the mortgage intermediary. To do this the agency carried out extensive research, prototyping and user testing to ensure the final product was reflective of both key audiences Vida is looking to reach.

Alongside the site build, Dock9 developed branding assets for Vida Homeloans and worked collaboratively with the third-party provider of the Vida Application System to re-skin the platform and create a seamless user experience between it and the main website. Beginning in April this year, the project took five months to complete.

Mark Lusted, Managing Director, Dock9 commented: “We were thrilled to partner with an exciting and modern new entrant to the mortgage market. At Dock9, our passion is developing cutting edge digital solutions that resonate with an ever-evolving audience. Vida Homeloans epitomises a company that wants to change the status-quo by building a website that stands head and shoulders above the rest; we have delivered a website that will help revolutionise the mortgage process for mortgage brokers and consumers alike.”

Ian Giles, Director of Marketing, Vida Homeloans commented: “We wanted to work with an agency that employed the latest technology and project management techniques to achieve not just a website, but our greatest business asset. We also needed to get to market quickly with a proposition that felt fresh and different to our competitors. In Dock9, we found a partner that was agile, responsive and that matched our culture well. Their design work was inspiring and their implementation work was transparent and reliable.”

This was posted in Bdaily's Members' News section by Dock9 .

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