Partner Article
Shuttered London coffee startup DripApp acquired by Glaswegian loyalty card firm
Glasgow-based Swipii has acquired DripApp, the shuttered startup that provided Londoners with discounted coffees at independent coffee shops in the capital.
According to Business Insider, the exact terms of the deal have not been revealed, but DripApp co-founder Jeremy Cortial said that the agreement is ‘fair for both parties’ and that he and fellow founder Ruben Grigri saw ‘great potential’ in working with the Glasgow business.
The startup ran into difficulties last month after its chief backer, easyJet founder Sir Stelios Haji-Ioannou, was forced to withdraw a £500k funding offer after the Brexit vote.
In an email announcing the app’s closure in November, the firm said: “The reality is that running an app is not simple; it needs supporting staff and funds.
“We are a very small team and it recently became quite complicated to run the app properly with our existing funding and team. Today we are facing a lot of bugs and issues in the app that we can’t get fixed.”
The platform worked by allowing users to top up money on the app which could then be utilised in participating independent coffee shops to purchase cut-price coffees and beverages.
Founded in 2014, loyalty card firm Swipii claims to offer small businesses the ability to offer comparable loyalty and marketing initiatives to the big high street retailers, and is utilised by businesses across the UK.
DripApp’s founders now plan to work with Swipii to develop DripHub, a platform aimed at coffee shop owners where they can purchase beans, cups and other items.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
Creating the conditions for North East talent to thrive
Time to end London monopoly on arts talent
Why local government is key to devolution success
Your reputation is worth more than that invoice
There is no perfect time when selling a business
What next when social media career help goes?
The psychological contract that nobody signs
Time for strategy built on the foundational economy
Why being ‘work-ready’ matters more than ever
The North's future doesn't end at Manchester
Exit or legacy? Why every owner needs a plan
Who speaks up for SMEs when giants get bigger?