Purple's CEO Gavin Wheeldon

Purple Partners With Unify Services in Australia

Purple partners with Unify Services in Australia

December 12th, 2016: Purple, the intelligent spaces company, today announced its partnership with Unify Services, based in Melbourne, Australia. The partnership will strengthen Purple’s deployment across the area.

Unify Services aim to optimise business workflows, processes and strategies, to maximise profitability and performance using the power of modern technology. Purple will add value to their current offering and give their customers a solid WiFi analytics platform that can be deployed in a high number of industry sectors across Australia.

Unify Services provides the Purple solution to customers with a focus on deploying robust and secure network capabilities. Always looking for new ways to help clients find better and more innovative ways to engage with their target market, Purple was identified as a great solution to do just that. Unify Services see Purple as not only being a product which will complement their large portfolio of solutions but an opportunity to grow their digital Cloud solutions practise as a stand-alone product.

Purple is a leader in real-time analytics and marketing for venues and businesses that want to engage with visitors.

Through the process of creating ‘Intelligent Spaces’, Purple can help brands to understand customer behaviour in physical spaces, and help them to take action.

As a result, Purple enables businesses to see the value of their existing wireless network, monetize their wireless infrastructure and provide marketing tools to generate ROI.

Gavin Wheeldon, CEO at Purple, comments: “Purple’s partnership with Unify Services serves to increase our business development across the Australian region. Purple has been able to offer Unify Services a solution which enables them to engage with their target market in an innovative way. Purple has solid experience across a huge range of industries in their key markets. Our easy to use platform and ability to capture useful demographic data helped secure this partnership. We look forward to working together.”

Mitch Tomazic-Spanger, Head of Business Development, Unify Services comments: “After rigorous testing Unify Services found that Purple offered low deployment and management overheads. This gives our customers a faster return on investment and low long term running costs. The ability to develop our own add-on SaaS solutions such as the Purple to MailChimp connector was also a big plus as it assists in the drive to automate business processes.”

About Unify Services: https://unify.services Unify Services is transforming small, medium and enterprise sized business across multiple industries, with intelligent IT solutions. Unify Services is a privately held company, with headquarters in Melbourne, Australia, and continued growth in the Asia-Pacific region. Our team has decades of experience in the IT industry, with scoping, designing, and delivering IT business solutions. Unify Services specialises in delivery of solutions from Tableau, Cisco Meraki, Purple, Palo Alto, Fortinet, Microsoft, AWS, Deputy, Google, VPTG and Telstra. The Unify Services portfolio of capabilities includes, BI Analytics, WiFi Analytics, IT Security, IT Strategy, Web/App Development, IT Support, IT Consulting, Cloud VoIP, business process optimisation and automation. Unify Services has clients spanning across multiple industries including health, finance, retail, government, education and energy. About Purple http://www.purple.AI Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces. Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action. With 18 million users across 73 countries, Purple works with a range of brands and venues, including Indiana Pacers, Merlin Entertainment, Bloomin Brands, CenturyLink, Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI. It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 960 in 60 countries. Purple employs over 90 full time staff and currently has offices in the UK, US, Chile, Madrid, Singapore and Melbourne with more offices planned. Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things. Purple divides its offering into two specific segments: small businesses and enterprise customers. Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools. Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings: Fusion and Provision. · Purple WiFi is the well-established guest WiFi, analytics and marketing product. · Purple Location is a location based services product that works to actually pinpoint devices, enable heat mapping, provide zone flow information and enable journey management. · Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space. · Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.

Purple Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0) 7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0) 7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0) 7720 635048

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