Partner Article

Sociomantic Labs integrates with ADYOULIKE for a new generation of personalised native advertising

Berlin-based Sociomantic Labs, a world leader in personalised display advertising with clients in more than 70 countries across six continents, today reveals a new partnership and integration with ADYOULIKE, the European leader in native advertising technology.

Through this partnership, Sociomantic is integrating its demand-side platform (DSP) with ADYOULIKE’s native advertising supply-side platform (SSP), using the OpenRTB 2.3 standard to deliver in-feed native content programmatically. This will enable advertisers working with Sociomantic to deliver personalised advertising across a whole new network of publisher sites, as they seek to expand their native advertising reach.

It will take place through ADYOULIKE’s programmatic native advertising service, ADYOULIKE Exchange, targeting customers and audiences worldwide. The partnership will also provide access to IBM’s ground-breaking Watson artificial intelligence software, which forms an integral part of ADYOULIKE’s latest technology platform.

As part of the platform, Watson scans all the publisher pages in ADYOULIKE’s global network of publishers and analyses them in the same way as a human mind would: looking contextually for topics, sentiment and semantics rather than just scanning for simple keywords.

Francis Turner, ADYOULIKE UK MD & CRO, comments: “Sociomantic has one of the most in-demand DSP services in the world. Its customer-centric approach to data-driven advertising allows it to build and target digital creative that speaks exactly to people’s needs.”

Alexander Haardt, Solutions Architect at Sociomantic, adds: “This integration with ADYOULIKE provides a huge boost to our capabilities for in-feed native advertising, an area our new partner knows better than anyone. Being part of this network puts us in a great position to reach even more people with personalised ads, as we grow our business and our client base.”

The integration with Sociomantic will further enhance ADYOULIKE’s SSP and create a faster and more effective digital ecosystem for buying and selling native advertising programmatically and at scale.

ADYOULIKE integrates across publishers seamlessly to deliver in-feed brand content in the heart of editorial content and user experience. In 2015 the company recorded annual turnover of more than €10M. It is estimated that native advertising will be worth almost $23 billion annually in North America and almost $14b in Western Europe by 2018.

This was posted in Bdaily's Members' News section by Alex Sampson .