Member Article

Fig creates corporate digital presence for Majestic Wine

Integrated marketing agency FIG has created a new digital corporate presence for Majestic Wine plc in line with the brand’s new strategy to deliver sustained growth in shareholder value and support the group’s customers, suppliers and people. Designed to demonstrate a clear strategy and vision for existing and potential investors and to allow visitors to access real-time financial and regulatory information quickly, the content managed and responsive investor relations website now includes a live feed to investment digital data provider Investis, allowing instant access to live and historical financial figures and share prices.

To fully reflect the brand’s new branding and strategy and communicate the group’s ethos and plans for the future, the corporate site encompasses over 40 pages of information and communicates the group’s vision and plans for the future following its acquisition of Naked Wines in April 2015.

In order to direct journalists to information about the business quickly and easily, the FIG digital team created a media hub where a range of resources, images, logos and contact information is available to download, making it easier for media professionals to access information. The media centre will help journalists obtain instant information and save valuable internal resource in dealing with straightforward enquiries that can now be dealt with online.

Supported with a range of other specialist features including a share price ticker on the home page, a regulatory news and alerts (RNS) sign up page together with a share price information section, the corporate site exudes the company’s new branding, ethos and strategy.

Gabriella Clinkard, Majestic Wine plc Public & Investor Relations who briefed the FIG team to deliver the project comments: “The new investor website clearly communicates the new strategy of the Group and we’re delighted with the results that FIG has delivered for us. It’s essential that we provide investors with up to date financial information and media contacts now have a hub where they can find images and contact information, saving time and resource within our busy communications department.

Gabriella added: “The website was built ahead of deadline, within budget and without a single compromise on the quality of the end result.”

FIG managing director Helen Duncan comments: “A strong digital presence is crucial for any blue chip company in order to communicate brand values effectively to its existing and potential future investors. FIG has worked with many plcs throughout our 20 year history so we have an excellent appreciation of the corporate market and what is required to deliver a successful investor website. We’re delighted with the work that we have produced for Majestic Wine plc and thrilled with how smoothly the entire project has been conducted by our experienced digital and account management team.”

To find out more about Majestic Wine plc, visit www.majesticwineplc.co.uk

For more information about FIG, visit www.fig.agency or call 01457 857111.

ENDS

EDITOR’S NOTES

FIG is a RAR-recommended, integrated, full-service marketing agency, providing a comprehensive range of in-house creative, digital and PR solutions. Based in the High Peak, the company services a national client-base of organisations across the B2B and B2C markets.

RELEASE ISSUED BY FIG:

For more information contact Sarah Walker/Alison Parsons on sarah@fig.agency/alison@fig.agency or call 01457 857111.

This was posted in Bdaily's Members' News section by Alison .