Member Article

Nutrition product entrepreneurs launch exclusive partnership with premium online retailers

London-based health supplement startup, Neat Nutrition, has launched an exclusive partnership with a pair of premium online retailers that will give customers across Europe and the US a chance to snap up their travel-size protein powders.

From today, the firm’s lean and vegan proteins will be exclusively available in 500g packages at Net-a-Porter and Mr Porter, representing a potential customer base of over 8.5m customers in 10 countries.

Founded last year by former international swimmers Charlie Turner and Lee Forster, Neat has developed a range of premium health products, including powdered health supplements and capsules, that are free from artificial flavourings and additives.

Growing out of its pop-up shops that have appeared across London, the brand is also set to open its first cafe this month on London’s Regent Street, situated on the first-floor community hub in the lululemon European flagship store.

Co-founder Lee commented: “Net-a-Porter and Mr Porter represent the highest standards of quality, style and innovation. This partnership is evidence that the health food market shows no signs of slowing down, and that there is an increasing desire for premium quality, responsibly-sourced and beautifully packaged supplements.”