Marketing duo establish new PPC agency in Warrington

A new pay-per-click (PPC) agency has been launched in Warrington by marketing duo Davor Parker and Laura Blackburn.

The firm, Tiger Eye Digital, will serve clients directly in addition to offering white label PPC services to other North West marketing agencies.

The setup and management of PPC campaigns across platforms such as Google Adwords, Bing, Twitter, Facebook and LinkedIn will be among the company’s core services.

Tiger Eye’s founders met while working at online booking agent Citybase, where PPC activity served as a major contributor to growth and drove the firm’s annual booking values to £20m.

Davor, who was Citybase’s managing director, left the business after it was acquired in May 2016 by rival agency SilverDoor. Laura, meanwhile, handled Citybase’s paid online marketing requirements.

Tiger Eye MD Davor Parker said: “I’m excited to launch what I know will be a successful agency. Our niche in PPC makes us the perfect partner for other marketing agencies too who often don’t have a dedicated PPC team.

“Our philosophy of fixed fees and flexible contracts means that clients can be assured of their costs from the outset.”

He continued: “After spending more than a decade client side, growing an online business, I feel that I’ve got a good grasp of what clients want from their PPC activity.

“I’m delighted to launch the agency with my colleague Laura, who was the brains behind much of our growth in my previous business with her PPC campaigns.”

Laura Blackburn, the new company’s digital marketing director, commented: “I’m looking forward to bringing the same level of success we’ve both had in the past to our client campaigns during 2017.

“PPC is a dynamic discipline and too many companies are wasting money on poorly executed campaigns. Ultimately, what matters to clients is the revenue created by our activity and we can’t wait to get started. If our clients grow, we grow. It’s as simple as that.”

She added: “I’m confident clients will appreciate our candid style of business and be inspired by the fact that we’ve done PPC ourselves for our own multi-million business starting with spending just a few pence to get that first click.”

Tiger Eye is now on the hunt for PPC marketers to join the agency.

The firm is targeting leisure, professional services and e-commerce businesses across Manchester, Liverpool, Cheshire and Lancashire.