Sci-Tech Daresbury firm scores on Channel 5 tech show

A Cheshire-based product design firm is celebrating after a football training device it created was featured on Channel 5’s Friday night Gadget Show.

4D Products, which trades from the Innovation Centre at Sci-Tech Daresbury, near Warrington, saw its Football Flick URBAN product reviewed on the national TV programme.

The company’s design director Iain McCall, who co-founded 4D Products with business partner James Bell, said: “It was fantastic to see [our] Football Flick URBAN being reviewed on Channel 5’s Gadget Show particularly as they referred to it as ‘cleverly designed’.

“The innovative football skills training product was put forward by the show’s presenter Jason Bradbury and pitted against the Adidas miCoach smart football and the Gorge Altitude Training Mask.”

He continued: “The show’s football enthusiast and product tester James Simmonds chose the URBAN as the winner in the three-way test.”

Speaking further, James said 4D Products works with both large and small businesses – like sporting goods company iControl Distribution, the firm behind the Football Flick URBAN – to turn ideas into commercially successful products.

Being based at Sci-Tech Daresbury, James added, gives his company easy access to the work of cutting edge technologists