Member Article

Bright new look for Dawson & Sanderson stores

THE outlook is bright for North East travel agency Dawson & Sanderson after continuing its renovation programme of stores.

The Newcastle-based business recently invested more than £150,000 to refresh the look of branches in Whitley Bay, Hexham, Consett, Redcar and Hull.

The renovation programme has seen almost all Dawson & Sanderson stores refreshed with a modern, warm and welcoming new look. The 54-year-old business also opened its 22nd store at The Galleries in Washington during the summer of 2016.

Chris Harrison, Managing Director of Dawson & Sanderson, said: “I am delighted that our latest new look stores were welcoming customers throughout the busy new year period. Many are right at the heart of the communities they serve with loyal customer bases built up over decades.

“These improvements undoubtedly attract new customers and we wanted to ensure that the investment reinforces our loyalty and commitment to these towns.”

As well as improved shop frontages and interiors, stores have also benefitted from the latest travel technology to make booking holidays quicker and easier.

Each store has also held promotional days to welcome loyal and new customers with the latest incentives and holiday deals.

Neil Homewood, manager of the Dawson & Sanderson store in Hexham’s Fore Street, said: “We celebrated our revamp with a champagne reception for our loyal customers who have booked with us over the years. It was a fantastic day and clients loved the new look of the store.”

Mr Harrison added: “Our aim is to create a welcoming family-focused environment to book a holiday. That is a big decision for many people and can take up to a couple of hours so it’s important to provide a space where customers feel comfortable.

“The early indications are that 2017 is going to be a busy year. We are particularly noticing an increase in bookings for all-inclusive holidays and cruises so customers know exactly what they are paying and aren’t hit by any hidden extras while on holiday.”

This was posted in Bdaily's Members' News section by Jonathan Ward .