Partner Article

Havas handles Yang Sing’s 40th celebrations

The Yang Sing, one of Manchester’s longest-established and best-known Chinese Cantonese restaurants, has appointed Havas PR UK as its PR agency to support their 40th anniversary year.

As part of the brief, Havas has been tasked with helping make 2017 a year of celebration for the Yang Sing on Princess Street, and the agency will be creating a number of events to commemorate 40 successful years of business.

The Executive Chef at Yang Sing, 63 year old Harry Yeung MBE, has become one of the most celebrated Chinese chefs in the UK, serving exquisite dim sum and Cantonese cuisine for a contemporary audience, whilst keeping an eye on honouring the traditions and techniques of the old masters. Havas PR UK’s managing director, Brian Beech, commented; “Since opening in 1977, the Yang Sing has become a favourite for Mancunians and visitors to the city centre of Manchester.

“Over the past four decades, Harry Yeung and his team have continuously offered delicious re-interpretations on Cantonese classics, attracting diners such as Sir Alex Ferguson, David Cameron, and visitors from around the globe.

“The Yang Sing means something special to many Manchester restaurant goers, including myself, and so it’s a pleasure to be working with the Yeung family and team at Yang Sing this year, on what is going to be a very special and exciting commemorative celebration.”

The agency team is reporting into Bonnie Yeung, daughter of Executive Chef at Yang Sing, Harry Yeung MBE.

Bonnie said: “We are aiming to make 2017 a year of both celebrating our past and looking to the future. “Across four decades we have seen grandparents on first dates, the birth of their children, their marriages, and then the birth of their children. It is very heartening to see several generations of the same family walk through the door.

“We have a shared history and heritage which is something really special; something that money cannot buy. We’re therefore really excited to be working with Havas on a series of celebratory events across the year.” This appointment sees the expansion of the food and drink client portfolio at Havas, which already includes the well-known brand names of Greggs, Asda and Kelloggs.

Havas PR UK has offices in Manchester, Edinburgh and London.

Links: Havas PR UK: http://theprblog.co.uk

The restaurant is open daily from midday and located at 34 Princess Street, Manchester M1 4JY. It is suitable for both a quick dim sum lunch with family and friends or for entertaining guests with a lavish banquet in the private dining and events rooms.

For more information, visit the Yang Sing website Follow Yang Sing on Twitter Like Yang Sing on Facebook

This was posted in Bdaily's Members' News section by Helen Butler .