Partner Article

Real-time candidate feedback is the future

Candidate feedback is being wasted as it is being collected after the event, greatly diminishing its value by the time the next tranche of applicants are being hired, according to new analysis from global talent acquisition and management firm, Alexander Mann Solutions.

The firm has claimed that employers are wasting the opportunity to engage with candidates and improve their recruitment experience on an immediate basis by waiting to gather feedback well after the process has completed – often months later. Alexander Mann Solutions has urged employers to switch to a real-time candidate feedback approach in order to improve their employer brand and ensure candidates leave with the best possible perception of the company.

Laurie Padua, Director of Technology and Operations Consulting at Alexander Mann Solutions, explains: “While in the past, seeking feedback on the hiring process after a hire has been made has worked, in a world where candidates expect a more personalised experience and the speed of communications is vital, this is no longer appropriate. Instead, applicants want to be able to comment on their experience as and when it happens – similar to the consumer feedback process.

“It’s for this reason that we’re predicting an increase in the number of employers implementing real-time candidate feedback processes in the very near future. This emerging methodology enables hiring managers, HR teams and employers to gather in-the-moment opinions of the recruitment process which allows immediate changes to be made in order to leave the candidate with the best possible experience.

“When we consider that a negative experience can cost a company the best talent, the business benefits become clear. According to a survey by LinkedIn’s marketing manager, Paul Petrone, 83% of professionals say a negative interview experience can change their mind about a role. And a survey by Glassdoor revealed that 11% of job seekers said they would decline a job offer from an employer with a bad reputation – even if they were unemployed. Clearly, then, no business can afford to wait to find out what a candidate thinks of their process.”

This was posted in Bdaily's Members' News section by Alexander Mann Solutions .