Partner Article

Karol Marketing scoops place on government framework

Newcastle-based Karol Marketing has secured a place on The Government Communication Service (GCS) and Crown Commercial Service (CCS) Communication Service framework for Specialist and Regional PR as part of The Hyperlocal Everywhere™ Network.

The Hyperlocal Everywhere™ Network will now be eligible to bid for and deliver government PR campaigns using its specially developed hyperlocal approach designed to engage and mobilise communities. Other agencies named alongside the Hyperlocal Everywhere™ Network include London-based Munro & Forster Communications, Weber Shandwick, Freud Communications, Portland and Cohn & Wolfe.

Managed by lead agency Spring, the network which was launched in October 2016, consists of five award-winning regional strategic communication agencies including two leading northern PR agencies - Karol Marketing Group in the North East and Freshfield in the North West. The network also includes purplefish in the South West, Plinkfizz in the Midlands and Spring in the South East.

The Hyperlocal Everywhere Network aims to a bring a robust local and regional dimension to national communications campaigns across digital, public relations, social media, events and design and branding. It offers some of the best marketing talent in the country with direct access to regions in order to get to the heart of a specific geographic or demographic community.

Stefan Lepkowski, Managing Director of Karol Marketing commented: “We are absolutely delighted that Karol Marketing has been selected as part of The Hyperlocal Everywhere network for The GCS Communications Services framework. As a network of regional agencies with local knowledge and a vested interest in our regions, we’re uniquely positioned to understand the communities that clients wish to communicate with and develop high impact, commercially competitive campaigns that effectively engage communities at both a local and a national level.”

Karol Marketing is one of the most awarded public relations and marketing agencies in the North East of England. As well as winning the Chartered Institute of Public Relations’ (CIPR) PR Consultancy Team of the Year Award five times, MD Stefan Lepkowski has been profiled five times in the PR Week Power Book, the annual guide to the UK’s most influential PR professionals. In the CIPR’s most recent awards, Karol swept the board winning five awards, including Gold for the coveted Best Consumer Campaign category. Established in 1992, Karol Marketing will this year celebrate its 25th birthday.

Its client base includes public and third sector organisations working within local communities as well as businesses operating across the aviation, healthcare, security, chemical and engineering industries. The agency has specialist corporate, B2B and crisis management teams, as well as a consumer lifestyle and brand PR division that works with leading brands in the UK and Europe.

This was posted in Bdaily's Members' News section by Harry Robinson .