Lucre continues to step it up a gear
Leading social media and content agency, The Lucre Group, has announced the latest account wins for its Home & Lifestyle division; James Grace and Scott Storey Outdoor Living.
Both commencing as retained accounts with immediate effect, the appointments are the result of recommendation without a pitch taking place.
James Grace, UK specialists and market leaders in bespoke staircases, have tasked the agency with extending its awareness further and the expansion of its digital footprint across both PR and social media. A rolling contract key focus areas for 2017 will be media engagement, content provision and social media support.
SSOL is a new brand being launched in 2017 which will bring a new approach to the design and installation of specialist non-wood decking. Lucre will not only support the launch but also the brand as it continues to grow and establish its place in the UK market.
Both appointments are a result of recommendation and Lucre’s proven track record within the home and lifestyle sector, including an array of brands from household names such as Bosch, Dulux, Mira Showers and Stanley Tools to property clients including Berkeley Homes, Redrow Homes, Stanley Tools, St James.
Tamarind Wilson-Flint, co-owner and Director said: “These brands are a perfect complement to our existing portfolio and with both having such exciting plans for 2017 it is a wonderful time for us to join their teams. James Grace is a best kept secret which has already firmly established itself as number two in the market and has its sights firmly set on being the market leader in 2017. Scott Storey Outdoor Living is a US concept which is being brought to the British market and will transform how we utilize our outdoor spaces at home.”
Richard Clark at James Grace added: “Lucre came to us as a highly recommended agency and we certainly haven’t been disappointed thus far. Their sector expertise combined with PR and Social Media skills are already adding value and we are looking forward to seeing the full benefit of that in 2017. A creative bunch with strategic minds, they are a pleasure to work with.”