Member Article

Bloom & Wild closes £3.75m funding round ahead of first European foray

UK online flower delivery business Bloom & Wild has closed a £3.75m funding round as it looks to expand into the European market.

The latest funding for one of the London tech scene’s most recognisable names has been led by Burda Principal Investments, the investment arm of Munich-based Hubert Burda Media, and existing investors MMC Ventures.

Founded in 2013 by Aron Gelbard and Ben Stanway, the business has pioneered online flower deliveries through its web store and app, supported by its innovative packaging which allows bouquets to be delivered through any standard UK letterbox.

Today’s funding round follows the startup’s £2.5m Series A round, which was led by MMC back in July 2015, with this latest investment set to support its European growth aspirations after it began after flower deliveries in Ireland last year.

Commenting on the firm’s transcontinental aspirations, Gelbard said: ““People’s most exciting moments come straight to their mobile via WhatsApp or other messaging service - we’re enabling them to order flowers and gifts from the palm of their hand with better product, designs and payments.

“Our mission is to make sending and receiving flowers a joy, using technology to turn emotions into an action in the simplest and most beautiful way possible.

“This attention to detail sits as a core value to our ambition to be Europe’s most loved flower brand.”

Camilla Dolan, Director at MMC Ventures added: “Aron and his team’s commitment to delighting customers through the power of flower continues to amaze and impress us and is reflected in the business’s growth to date - it is exactly this kind of focus and ambition we seek to support at MMC Ventures.

“We welcome Burda Principal Investments as a co-investor and are confident that this additional funding will allow Bloom & Wild to further develop its market-leading position using technology to bring joy to its customers.”