Member Article

Chelsea boutique jewellery brand set to sparkle on King's Road

UK jewellery brand, Brilliant Inc, which has its roots in Chelsea, has opened up a new boutique on King’s Road.

The 953 sq ft store, which opened this month, showcases the brand’s range of fine jewellery and ethically sourced diamonds, and also boasts a bridal room and private shopping salon for its upmarket clients.

Founded in 2005 by sibling entrepreneurs Emma Canning and Dervla Cogan, Brilliant Inc opened its first boutique in Chelsea, and has now upsized to its new premises thanks to its burgeoning reputation and strong recommendations from tastemakers such as Vogue.

For its new King’s Road site, which is contained within the Sloane Stanley Estate, the brand also brought in Team Visual Solutions to spearhead the layout and design.

Co-Founder Cogan, commented: “Our jewellery is set with the finest man-made gems in the world, is a firm favourite among celebrities and sold all over the world online.

“We are thrilled to be opening our new larger new store on the iconic Kings Road, the location is a perfect springboard for us build upon our previous success, and further interact with an established customer base.”

Hannah Grievson, Commercial Property Manager at Sloane Stanley added: “Already a firm favourite amongst Chelsea shoppers, we are extremely pleased to welcome Brilliant Inc to the King’s Road.

“With a high-end boutique jewellery experience, their fine jewellery selection and new bespoke service will further add to the breadth and quality of the Estate’s thriving premium retail offer whilst appealing to the visitors and residents alike.”