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Huckletree show off VR studio and meditation rooms at new White City facility

Co-working firm Huckletree West has showed off some eye-catching innovations as part of the launch of its new facility based at a major development project at White City Place.

The company has developed a 500-capacity co-working space and tech hub at the MediaWorks office building, which forms a key part of the £8bn regeneration project currently underway in West London masterminded by Stanhope, Mitsui Fudosan UK and AIMco.

Boasting a range of headline-grabbing ‘Google-style’ innovations such as a mediation room, Virtual Reality Studio, and iceberg meeting spots, the firm is hoping to attract creatives and tech entrepreneurs to its flexible working facility after officially launching the building last week.

Huckletree West, which already has sites in Shoreditch and Clerkenwell, is hoping the new facility will become a hub for West London tech upstarts and entrepreneurs, bringing the community under one roof and attracting venture capital in the process.

Co-Founder, Gabriele Hersham, who founded the business with Andrew Lynch, commented: “There are a lot of start-ups, tech businesses and venture funds in west London, but they are quite dispersed, there is no one hub. We want to make sure west London has its own innovation community.”

Those setting up shop in the facility, which includes 30 private studios for 6 to 30 people, will soon be joined at the new creative community by Yoox-Net-A-Porter and the Royal College of Art.

The luxury fashion retailer announced last year that it would be unifying its UK tech team under one roof at White City Place as part of a global drive to expand its tech team by 20% over the next five years.

Last December, the Royal College of Art also said it would be establishing a 40,000 sq ft creative hub at White City Place to create a community of more than 700 students and staff.