Gap launches new UK concept store at Bluewater

Fashion brand Gap has opened its new UK concept store at the retail and leisure destination Bluewater.

Land Securities, the London-based commercial real estate company, announced that the new store covers 10,000 sq ft and is situated on Bluewater’s lower Rose Gallery.

The store is next to the forthcoming Missguided, which is set to launch this summer.

Created by an in-house team, the new Gap store is its first of a new breed of concept design to launch in the UK and includes women’s, men’s, kids and baby collections, as well as GapFit and Gap Body, alongside the brand’s regular apparel and icons.

The store also contains Denim Addict, which allows Bluewater’s guests to personalise their denim with distressing, studs and patches.

In addition, other products can be embroidered with names and initials as an extension of Gap’s customisation service.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “Gap’s decision to open their new concept store for the UK at Bluewater reaffirms its position as Europe’s leading retail and leisure destination.

“Gap’s store, which brings a number of innovations to the guest experience, is part of our strategy to create a select series of statement stores at Bluewater, where the emphasis is on providing something unique.”

This news follows the recent Plaza enhancement plans released at Bluewater including the creation of four additional screens for Bluewater’s Showcase Cinema de Lux, as well as three new restaurants and two dedicated leisure spaces.

Work has already begun on-site and is due for completion by Christmas this year.

CBRE and Time Retail Partners act for Bluewater.