Menswear brand Ben Sherman set to open first Doncaster store at Lakeside Village

Menswear brand Ben Sherman is set to open its first Doncaster store later this week, at the retail outlet centre Lakeside Village.

The fashion brand has taken a 1,895 sq ft unit at the shopping centre and will open its doors to the public on Saturday 18th March.

Ben Sherman’s arrival in Doncaster forms part of its nationwide expansion, with stores also opening in seven locations including Castleford, Braintree, Liverpool and Birmingham before the end of April.

John Magee, centre manager at Lakeside Village, said: “We’re thrilled to be welcoming Ben Sherman to Lakeside Village. The name is synonymous with style and its arrival here marks our commitment as a centre to attracting bigger brands to the area.”

The store, which has created six new jobs, will join Lakeside Village’s current line-up of menswear retailers, including Moss Bros, Jeff Banks, Suit Direct, M&S Outlet, Next Outlet and Dickies.

Claire Heggarty, the new store manager at Lakeside Village’s Ben Sherman store, commented: “We can’t wait to open our doors to customers next week. With fantastic discounts offered across our entire Ben Sherman range, shoppers can look forward to getting a real bargain, without compromising on style.”

Ben Sherman’s arrival takes the Lakeside Village’s occupancy rate to 98% and follows its best year in almost a decade, with sales rising by more than 5% and over 1.7million transactions carried out at the centre in 2016.

Daniel Fell, chief executive of Doncaster Chamber of Commerce will officially mark the store’s opening with a ribbon cutting ceremony on Tuesday 21 March.

John Magee added: “We’re seeing more and more well-known high street names and big brands joining the list of retailers and products on offer here at Lakeside Village and, as our figures show, our loyal shoppers are loving it.”

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