Liverpool software startup LivingLens to expand in US with £1.3m funding

Software startup LivingLens has secured multi-million pound funding as it looks to expand across the Atlantic.

The Liverpool- and London-based firm, which provides video mining and analytics technologies, has secured £1.3m from the Angel CoFund, angel investors from the company’s involvement in the Collider Accelerator programme in 2014 and various others.

LivingLens will use the seven-figure boost to accelerate development of Enterprise, a video analytics technology platform.

The company also plans to take on new sales and marketing staff, which will include setting up operations in the US to service its expanding US client base.

Carl Wong, LivingLens’ chief exec, commented: “We are delighted to announce this funding round, which will enable us to more deeply support our customers, accelerate the development of new capabilities that will add more value for clients, and, ultimately, scale the business.

“We are now working with some of the world’s largest brands and agencies to help them to get closer to their consumers and drive more value out of consumer video as a valuable source of insight, and expect 2017 to be a really strong year for our business.”

Angel CoFund investment director Tim Mills said: “In today’s digitally driven economy, it’s increasingly difficult for brands to capture the attention of customers.

“Innovative technology to harness consumer insight has never been more important, for which LivingLens is leading the way.”