Partner Article

Malin+Goetz partners with Customer Data Platform BlueVenn

Malin+Goetz, a family owned and operated apothecary brand, has chosen BlueVenn’s Customer Data Platform to amplify its ecommerce efforts and respond to its global customers across all of its integrated channels in real time. BlueVenn’s multifaceted solution helps Malin+Goetz get value from its entire customer database and gain access to real-time customer journey optimization tools.

BlueVenn eliminates the need for marketers to become data scientists by offering insights from all of the available customer data while minimizing the time spent on managing it. Empowered by greater customer intelligence, Malin+Goetz’s marketing team can now easily execute and manage highly targeted, data-driven campaigns. BlueVenn’s platform also seamlessly integrates with Magento, Malin+Goetz’s existing ecommerce platform— an essential requirement for the solution’s success.

“By plugging BlueVenn into our Magento platform we will able to develop a better understanding of our customer and prospect behavior, analyze product sales and identify new cross- and upsell opportunities, allowing us to market thoughtfully to our growing customer base” said Dominique Lagleva, from Malin+Goetz. “The direct access to our data gives us the power to create and launch multichannel, personalized, event-driven campaigns suited to both our business objectives and our evolving customer needs.”

Additional key features that made BlueVenn the platform of choice for Malin+Goetz:

Single Customer View: BlueVenn constructs an aggregated, consistent and unified representation of each customer by utilizing the seamless data flow with Magento. Using Single Customer View, marketers at Malin+Goetz can now monitor transactional activity, track sales and performance of individual products, and highlight opportunities for cross-selling and build customer loyalty. Dramatic campaign improvement: BlueVenn helps marketers to monitor customer behavior and adjust, adapt and remodel campaigns based on real-time data feeds.

Real-time personalization: With the BlueRELEVANCE module, Malin+Goetz marketers also have the ability to personalize the company’s website and campaigns, inject real-time ‘smart content’ like tailored recommendations, emails and landing pages, launch triggered campaigns and cart recovery strategies.

“We’re delighted to provide Malin+Goetz with a trustworthy foundation for analytics, segmentation and the creation of real-time customer journeys. BlueVenn’s mission to simplify customer data analytics for marketers fits perfectly with the idea of simplicity that is at the core of Malin+Goetz’s brand,” said BlueVenn CEO Steve Klin. “We are excited that our powerful new set of tools for perfectly targeted marketing are part of Malin+Goetz’s on-going strategy to offer their clients a personalized customer journey.”

This was posted in Bdaily's Members' News section by Anthony Botibol .