Partner Article

Business boost for Maritim Hotels Germany

A total of eight Maritim hotels across Germany have been extensively renovated to date, helping to deliver a significant boost in turnover for the country’s largest owner-managed hotel group. Maritim Hotels in Stuttgart, Koenigswinter, Ulm, Munich, Darmstadt, Hanover, Bad Homburg and Cologne have all benefited from comprehensive modernisation works, with the renovation of Maritim Hotel Bonn due to begin this year. This, in turn, has driven positive business results with the total turnover of the Maritim Hotel group in Germany rising significantly to 375 m euros. “It was a strong year for Maritim in Germany, which confirms our business strategy and motivates us for the coming financial year,” summarises Gerd Prochaska, Maritim’s Chief Operating Officer.

According to Prochaska, these positive operating results are due to the highly attractive renovated hotels, the boost in direct sales and effective customer management, as well as the generally positive economic situation, combined with a consistently high number of business and conference guests. “On top of this, more Germans are spending their holidays in Germany and so city breaks ‘at home’ are becoming more and more popular,” explains Prochaska.

Maritim also continued to boost direct sales very successfully last year: Booking sales through www.maritim.com rose by around 20 percent during the last financial year. For the first time, the company-owned Maritim website is now the second most important online booking channel. Every third booking by Maritim customers is made online.

New Maritim hotels across the world

Maritim Hotel Ingolstadt is set to open in 2020 with 223 rooms and suites. It will be prominently situated in a prestigious city centre location on the Danube next to the Bavarian city’s famous New Castle and will be directly connected to the new and innovative Ingolstadt conference centre. The Maritim Hotel Ingolstadt will offer its guests a main restaurant accommodating around 200 guests, a bistro, a café and an elegant hotel bar.

Maritim Hotel Amsterdam, the largest Maritim hotel to date, and one of Europe’s largest conference hotels, will open in the Netherlands’ capital in 2020. The hotel will have 579 rooms and suites, as well as conference facilities for up to 4,750 people.

“We see enormous potential in Amsterdam, particularly in the conference and events business. Maritim has nearly 50 years’ experience in this field. Moreover, Maritim Hotels always stand out from the crowd with their excellent locations, and our new Amsterdam hotel is no exception, with its position in the Overhoeks riverside district. There are lots of opportunities for development in this location, which is central, modern and has excellent infrastructure,” explains Dr. Monika Gommolla, chair of the supervisory board and owner of Maritim Hotel Group. With 34 floors, the 4-star-plus Maritim Hotel Amsterdam will be the tallest in the city. The modern tower is being built directly opposite the main railway station, and guests will enjoy magnificent views of the old town and the city’s famous harbour.

Maritim’s growth strategy is making strong headway in the Asian market and this year the group will open two more hotels in large Chinese cities with populations of over a million: The Maritim Hotel Hangzhou will have 300 rooms and suites, three restaurants, a swimming pool, an exclusive spa and fitness area as well as extensive conference and events facilities. In addition, the Maritim Hotel Hefei, equally suited to business travellers, will have 335 spacious rooms and suites, two restaurants, a “German bar” and a diverse range of conference and events facilities. “Maritim Hotel Group has many years of expertise on the Chinese market, gained from its three well-established hotels in Shenyang, Changzhou and Wuhu,” explains Dr. Monika Gommolla.

Maritim currently operates 47 hotels, including 14 outside Germany. Maritim Hotelgesellschaft is Germany’s largest owner-managed hotel group, and the company’s nationwide hotel network is represented by hotels in six countries overseas: Mauritius, Egypt, Turkey, Malta, Spain and China. The group’s ongoing expansion continues to strengthen its position within the European first-class hotel industry.

This was posted in Bdaily's Members' News section by Emma Ward .

Our Partners