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Boutique Kensington fitness brand launches £1.1m funding drive to fuel London expansion

Core Collective, the boutique London fitness brand, has launched a seven-figure crowdfunding campaign on Seedrs to support the opening of four new locations across the capital.

The health chain, which mixes fitness studios with health cafes, has announced it is looking to raise £1.125m from the crowd on the platform as it looks to capitalise on early momentum which has seen the company grow revenues to £1.2m since launching its first gym in May 2015.

Core Collective currently operates its sole gym in Kensington, but has professed ambitions to open four new gyms by 2019 with a planned site in St John’s Wood set to double capacity and allow the company to launch new class formats when it opens later this year, providing planning consent is granted.

Jason de Savary, Founder of Core Collective, commented: “By sticking to high standards and bringing together a world-class team of trainers, we have built a loyal customer base and are now ready to take the next step with our expansion across the capital.

“Having seen first-hand just how passionate our customers are about what we do, we wanted to involve them further and give them the opportunity to take a stake in our business and in doing so play a part in our future success.”

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