Partner Article

Business big-hitters join Adsertor board

The former CEO of Snow + Rock is among a number of leading business figures to back the roll out of data technology Adsertor.

Richard Cotter has been appointed Executive Chairman of ITM Group UK, the company behind Adsertor, which provides businesses with pioneering software to enable them to improve their sales and profitability by maximising the power of their data.

Cotter is joined on the board by Jonathan Langston and Chris Eddlestone, two of the leading names in the UK hospitality industry. Langston is the co-founder of hotel intelligence company HotStats and a former director of CBRE while Eddlestone is Global Head of Hospitality and Leisure Services for international law firm Squire Patton Boggs. http://www.adsertor.net/about-us

Adsertor is the brainchild of Tim Roberts, CEO of ITM Group UK which developed the technology during the last two years.

It has been piloted successfully with a number of UK companies across sectors including hospitality and retail during the final quarter of 2016.

Early adopters include e-commerce retailer Aguri, boutique hotel group Bespoke Hotels, luxury London hotel Eccleston Square and the award-winning, Michelin-starred Northcote Manor in Lancashire. All four have reported increased numbers of customers and revenues since introducing the system.

Adsertor is now being rolled out nationally with key sectors including hospitality, travel, retail, automotive, professional and financial services and SMEs.

The software is unique in allowing businesses to centralise all their data in one place – including analytics and their CRM system. It allows companies to build a complete picture of their customers and ensure all marketing activity is personalised and measurable.

Tim Roberts said: “I am delighted that Richard, Jonathan and Chris have decided to join the Adsertor board. All three are business heavyweights and hugely respected in their respective areas of expertise.

“We are committed to an aggressive roll-out of the Adsertor brand over the coming months. We know from the trials we have conducted the transformational impact our technology can have on the marketing and sales of a business.”

Richard Cotter said: “I first met Tim while I was CEO of Snow + Rock and was immediately impressed by the capabilities of Adsertor. I therefore had no hesitation in both investing in Adsertor and accepting Tim’s offer to become Chairman of the board.

“There is not a single business or sector that would not benefit dramatically from the adoption of Adsertor.”

Tim added: “We are providing businesses with real-time information that allows them to engage with their customers on a very personal level.

“By harnessing all of a company’s data in one place, on a single dashboard, businesses are able to interact quickly and dynamically with existing and prospective customers.

“Adsertor allows clients to reach their customers with content that is totally relevant to their busy lives and to engage with them on a range of digital platforms including email, mobile and social media.”

NOTES TO EDITORS

For more information or an interview with Tim Roberts, contact Nick Mason on 0151 239 5050/07903 237008 or email: nick@masonmedia.co.uk www.adsertor.net

This was posted in Bdaily's Members' News section by mason media .