Member Article

North West small businesses receive digital makeovers

Two local small business owners received digital makeovers from web, social media and digital strategy experts yesterday when Do It Digital – the not-for-profit campaign that aims to help small, independent businesses around the UK make the most of the advantages of being online – brought its nationwide digital roadshow to Chester yesterday.

Professional Wildlife Artist Kerry Newell from Widnes and Helen Ball of Liverpool-based wedding planner Exquisite Weddings and Special Occasions received one to one advice and guidance on board the Do It Digital bus from Michelle Collins from Pink Spaghetti (Chester & North Wales), which provides award winning personal and virtual assistant services and from representatives of Moneypenny, a leading provider of telephone answering services.

Helen Ball from Exquisite Weddings says:

“It was brilliant and I am so grateful. I am now going to set up a Hootsuite account, target my Facebook advertising, use my LinkedIn more to promote my business and to contact similar businesses in other parts of the country to see what they are doing and how they are doing it. I have set a day next week to reflect on what I learnt and to get started. I am really enthused by the whole experience.”

Kerry Newell wildlife artist, said:

“The simplest and greatest thing I learnt was how to use Facebook and Twitter as work tools. I also now have more confidence to use my YouTube cannel. The makeover has given me the confidence to jump into using what I have learnt rather than just dipping my toe in. I need to sit down with a large cup of coffee, write down bullet points on everything I learnt so I make sure I don’t forget anything.”

Do It Digital Director, Michelle Ovens says: “The Do It Digital campaign is not only about helping the digitally un-engaged take their first steps online but also helping those already online to expand their digital horizons. This could mean anything from a first, simple web presence to taking the first steps towards selling online.”

“Digital engagement is crucial for all aspects of business, from marketing and recruitment to banking and accounting, and is only likely to become more so. Digital engagement will become increasingly central to the development of competitive, profitable and growing businesses.”

More information on Do It Digital can also be found at www.doitdigital.co.uk. on Facebook (www.facebook.com/doitdigitaluk) and Twitter feed (@doitdigitaluk).

Ends.

This was posted in Bdaily's Members' News section by Howard Robinson .