Huddersfield Direct Mail specialist announces partnership in British Touring Car Championship

Propack Direct Mail has announced a new partnership with Huddersfield racing driver Daniel Lloyd and the MG RCib insurance racing team for a full campaign in the British Touring Car Championship this year (BTCC).

Also based in Huddersfield, Propack specialises in digital print, direct mail, distribution and postage, servicing a wide range of blue chip clients including; Sky Bet, Travis Perkins and GHD.

Propack will use this partnership to take advantage of the nationwide brand awareness provided by the BTCC and its coverage on ITV4.

The Championship, which is the biggest Motorsport series in the UK, regularly achieves crowds in excess of 37000 at each meeting and reaches 17.2m television viewers throughout the season.

Jason Clough, commercial director, said: “Daniel is a real ‘Local lad done good’ story, our partnership is not only a great way for us to show pride in the region it’s also a wonderful way to provide first rate hospitality to our national client base.

“Seeing the smiles on the faces of our clients and receiving the wonderful feedback after attending the races is brand-building gold.”

Daniel, who made three appearances in BTCC in 2016, is now set to make his full season debut in the RCiB Insurance race-winning MG6 machines.

Daniel Lloyd said: “I loved competing in the BTCC last year and to have the chance to step up and join the MG factory team with Propack behind me is a fantastic opportunity”.

The 2017 Dunlop MSA British Touring Car Championship season gets underway with the first meeting at Brands Hatch, Kent on April 2nd. ITV4 will feature live race day coverage from all 10 race weekends of the 30-round championship.