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5 Essential Benefits Of Using A Mobile CRM

Mobile customer relationship management (CRM) is revolutionizing the relationship between an organization and its customers. As both employees and customers spend most of their time on mobile devices, a mobile CRM tool is imperative to enable both of them to communicate effectively. In this article, we have outlined five important benefits a mobile CRM can offer to businesses, irrespective of their size.

Enhance customer experience:

A mobile CRM can help improve customer experience by enabling employees to instantly respond to customer concerns. Conventional office-based CRM systems are more useful when the employees operate from office, which even makes it easier to monitor them. But for a sales professional who frequently travels to customer locations, real-time communication is difficult to maintain. In order to enable real-time customer communication and service, a mobile CRM can allow your out-of-office sales employee to instantly access customer account data anytime, anywhere. This makes your customers feel valued which in turn makes them stick to your business for a longer time.

Boost Employee Productivity:

Besides enhancing customer experience, employees also believe that a mobile device is convenient and easier to access. Employees who interact with customers while being away from their desks can immediately log the customer interaction into the mobile CRM system instead of having to remember or create notes to later update the office-based CRM system. Quick customer information access also helps to deliver service that directly meets customer demands while freeing up employees’ time to spend on other important activities. This approach lets employees accomplish more tasks which result in a significant increase in productivity.

Increase Sales:

Availability of right information at the right time can have a huge positive impact on your sales. A research by Innoppl Technologies found that 65% of organizations that use a mobile CRM were able to achieve their sales quotas in comparison to 22% organizations who don’t use a mobile CRM. This proves how drastically the sales can increase when your employees have instant access to customer information, it not only enables them to interact with the customer on the go but build long-lasting relationships with customers.

Facilitate Data Access:

Employees working out of office often require more information than just a customer name and contact number. Mobile CRM systems can allow an employee to access all the customer data stored in the CRM including previous interactions with a customer. They can also update the mobile CRM after interacting with a customer, enabling other employees back at the office to view the information, if required.

Improve Data Quality:

If your sales reps have to wait to enter the customer data into the CRM until they get back to the office, there’s a good chance of missing out the important information or entering only a part of it while not updating the CRM in a timely manner. This limits you from capturing the important customer data at key points in your sales cycle. A mobile enabled CRM enables real-time data entry which facilitates all the information available to your sales reps when they need it while sales managers can get a holistic view of the all sales and customer data.

Final Thoughts:

In the mobile-first world, it becomes increasingly important to enable a mobile CRM system for your organization. A globally acclaimed CRM solution can help you effectively manage your customer relationship and achieve your sales goals. You can even hire an MS Dynamics CRM consultant to ensure effective implementation of the CRM in your organization. If you have any thoughts, suggestions or questions regarding mobile CRM system, please leave them in the comments section.

This was posted in Bdaily's Members' News section by Technoblogger .