Leeds agency expert launches new digital business in York

A York-based digital business has been launched by the former co-owner of We Are Boutique and digital lead at both Carat North & MediaCom, Elliot Jones.

Zigzag Media Ltd offers a fully integrated digital service from paid search, SEO and outreach, to web development and content marketing.

The newly launched business currently boasts six staff members and plans to add more over the next 12 months.

Zigzag says it “prides itself on offering a business to business structured service, rather than a traditional agency approach.”

Founder Elliot Jones said: “Zigzag is a new and exciting chapter in my career. I wanted to channel all the learnings from my previous roles into a structure that really met the needs of what today’s businesses are looking for.

“Companies aren’t looking for an ‘agency’ as such - they want an extension to their marketing department. Someone who understands their business needs and can help them set out and achieve their business objectives - that’s where we at Zigzag will step in.”

Mr Jones’ previous roles span over a decade in digital marketing including co-owner of We Are Boutique, digital director at Carat North and head of digital at MediaCom (formerly Brilliant Media), Leeds.

Business partner to Mr Jones and heading up the digital department is Ryan Roodt. Roodt’s history in paid search began at Summit Media, then Brilliant Media and more recently We Are Boutique.

Mr Roodt commented: “I’m really pleased to be heading up the digital team at Zigzag. Our approach is simple - we aim to achieve a competitive return on investment for our clients.

“To achieve this, it is essential we employ knowledgeable staff across all accounts to ultimately deliver tangible results for our clients.”

Established in the cobbled streets of Micklegate, York, Zigzag has intentionally positioned itself away from the Leeds digital scene.

Mr Jones explained: “I’ve worked in Leeds for many years and felt that to truly set ourselves apart from the agency smog, York was a good fit for us. We’re looking to avoid the disruptions and noise that is associated with the cluttered stereotypical agency ecosystem.”