Partner Article
Great Portland seals ‘highest rent ever’ in Soho at 30 Broadwick Street
The recently completed 30 Broadwick Street is gradually creeping towards capacity after the developers revealed a string of new lettings across its retail and office space, including the highest rent ever achieved in Soho.
According to Great Portland Estates, the remaining 8,900 sq ft of retail space at the building has now been let, with October’s Very Own, Nespresso and Bobbi Brown all agreeing to take on minimum 10 year lease terms to join The Ivy Soho Brasserie at the mixed-use site.
Elsewhere at the development, Exponent Private Equity LLP have signed a deal to occupy the entire sixth floor at Broadwick Street, taking 6,825 sq ft at an annual rent of £750,750 which GPE claim is the highest rent ever in Soho.
It now means four of the six floors at the building are fully let, representing 68% capacity while the developer has experienced ‘good interest’ in the remaining two floors.
Following confirmation of the new lettings, Marc Wilder, Leasing Director said “We continue to see healthy tenant demand for prime, well-located space within our portfolio and together these lettings are testament to the quality of our developments.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough
A year of resilience, growth and collaboration
Apprenticeships: Lower standards risk safety
Keeping it reel: Creating video in an authenticity era
Budget: Creating a more vibrant market economy
Celebrating excellence and community support
The value of nurturing homegrown innovation
A dynamic, fair and innovative economy