Partner Article

5 tips to plan your business event

Corporate events are a must when you are looking forward to spread the word about your brand. Added to boosting your brand recognition initiatives, such events are great for excellent business networking. Moreover, it facilitates easy and better engagement with your niche that carry immense conversion benefits for your business. But then, planning a business even is quite a deal. There are ample things to take care of and any mis-step could spell trouble for your event and reputation. Don’t worry, the post here has laid down 5 key pointers to follow while you are planning your business event.

• Decide on the theme & target niche

Not all your business events would have the same target niche. For example, if it’s about a new product launch, your target populace for the event should be your potential customers. But if it’s about some seminar or conference regarding – say, new industry trends- your target niche for the event would be the leading figures from your trade. So, decide on these two factors first as these decisions will enable you to determine the guest list, venue and budget.

• Prepare your guest list

You should prepare a well thought-out guest list as you sit down to make arrangements for the event. Discuss with your PR official to ensure all the desired delegates and target groups have been ticked into the list.

• Plan up your budget

You should always proceed with a reasonable budget estimate in mind while planning for the event. Make sure to include all the expense areas while finalizing your budget. After you decide on the estimate, look for cost-cutting options. For example, iPad kiosks are usual for event registration today and you can rent an iPad here rather than buying a one to save costs.

• Prepare event checklist

This is one of the most important tips to plan a business event. A corporate event involves a series of affairs to take care of- ranging from venue to food to equipments to documents to stationeries and what not! It’s wiser to draft up an event checklist to enlist all the important actions that you have to take to make the event a success. It will also help you to keep track on the different stages of event planning so that you know how much is left as the deadline approaches.

• Market your event

You should take serious marketing initiatives to promote your business event. Count on the social media for a viral hype and you can also consider traditional PR by expert journalists. Distribute flyers and also send personalized invitations to your target niche.

Be calm, smart and meticulous in your approach. Don’t hesitate to seek help from employees – after all, organizing a successful event is a team game.

This was posted in Bdaily's Members' News section by Deborah Marks .