Partner Article

Logistics firm sponsors world’s first transatlantic sports team

Logistics firm Allseas Global Logistics has announced a new sponsorship deal with the first transatlantic sports team in history, Canada’s first professional rugby team and rugby league club, Toronto Wolfpack.

The team is beginning its first professional season competing in League One – the third tier of the English Rugby League – with hopes of progressing to the Betfred Super League in future.

With headquarters in Manchester and multiple offices across Europe and the Middle East, the logistics firm has committed to sponsoring the team’s kit for the season. Keeping their roots firmly in the northern home of the sport, the trans-atlantic team will be training in Brighouse, Yorkshire, during their time in the UK.

The partnership will see Allseas supporting the Wolfpack’s logistics needs throughout the season as they transverse across the Atlantic between their home and away matches.

Darren Wright, managing director of Allseas Global Logistics, said: “We are delighted to be an official partner of the Toronto Wolfpack. We believe in their pioneering spirit and understand that working as a team – whether in sport or business – inspires people to have a collective vision. This sponsorship deal represents our commitment to investing in transatlantic partnerships and link building with North America. Having started in the north of England, the sport of rugby league is one that many of our staff follow and support, so we saw this is as a chance to use our company’s logistics expertise to assist with bringing one of the most talented overseas teams to the UK and expand audiences of the sport, globally.

“The Toronto Wolfpack team have been received well by supporters in the UK and are already off to a sensational start in League One. If their success continues, we believe this has the potential to be one of the greatest sporting stories in recent years.”

Eric Perez, CEO of the Toronto Wolfpack, said: “I’m very happy to welcome Allseas Global Logistics to the pack. We both share a pioneering spirit, and my team and I look forward to working with the company.

“We know that we are setting a precedent for the sport, with many other sporting organisations watching closely to see how the team progresses and is received by fans in the UK. We’re deeply committed to growing the sport of rugby league in Canada and across North America, so efficient and effective logistics are crucial to the success of our transatlantic team, and there is no one better to help us on this front.”

Allseas Global Logistics specialise in project cargo shipping, freight forwarding and supply chain management with a logistics network that spans across the globe covering land, sea and air.

This was posted in Bdaily's Members' News section by Allseas Global Logistics .