Leeds tech startup launches new mobile contract comparison app

A Leeds-based technology firm has launched a new mobile app, which is designed to reveal the cheapest mobile phone contracts available to the consumer.

Martyn Gould, an entrepreneur and technology consultant, founded yboo 11 months-ago after learning that UK consumers are overpaying their phone bills by approximately £159 per year, according to Ofcom.

Working in partnership with every UK mobile network and virtual network, yboo is an app which operates by accurately counting data usage, voice minutes and texts in order to recommend the most suitable mobile phone plans, tailored to the individual consumer.

yboo results are personalised to the user’s exact usage profile.

Available to download on Android devices, the application also collects customer data, allowing UK mobile operators to better understand their consumers and improve their existing services.

The firm has plans to release the application to IOS in May.

Commenting on the launch of yboo, director Martyn said: “We’re passionate about empowering UK consumers to make their own buying decisions.

“yboo solves the real problem of understanding which Network and deal is best for you. yboo will provide the public with a unique tool to make informed choices about where their money is spent.

“There is also potential for the app to expand into other marketplaces such as the utilities sector. We’re excited to see how yboo is received by users and plan to put consumer feedback at the heart of everything we do.”