Partner Article

TIBCO Announces Mercedes-AMG Petronas Motorsport Partnership

TIBCO Software has announced a global partnership with the 2016 FIA Formula One World Champions, Mercedes-AMG Petronas Motorsport.

TIBCO will provide the team with expertise in the area of advanced analytics through the TIBCO Insight Platform, while the distinctive TIBCO logo will be featured on the helmets of the team’s drivers Lewis Hamilton and Valtteri Bottas.

“We are very excited to become an official team partner of Mercedes-AMG Petronas Motorsport, one of the most recognised and trusted global brands. The partnership brings together two like-minded organisations, each with a strong commitment to pursuing excellence through innovation, and shared dedication to delivering world-class products and services,” said Murray D. Rode, chief executive officer, TIBCO. “We look forward to the 2017 Formula One race calendar, as it provides a unique way to showcase the power of our advanced analytics technologies through supporting the success of the Mercedes-AMG Petronas Motorsport team in such a competitive and dynamic sport.”

Achieving innovation and maintaining a competitive advantage in the fast-paced business of motorsports is a constant challenge. As in all businesses, motorsports teams need intuitive tools to derive visual insights that facilitate faster and more informed decisions and actions across all aspects of their operations. The TIBCO Insight Platform draws on TIBCO’s visual, predictive, and real-time streaming analytics, integration, and business process management technologies to deliver a simple, intuitive, and comprehensive experience for decision support and automated action.

“We are delighted to welcome TIBCO to the Mercedes-AMG Petronas Motorsport team. To stay ahead in motorsport, you have to continually innovate and be able to make quick decisions based on sound information and judgment. Working with the TIBCO Insight Platform will enable us to optimise our performance in these areas, benefitting not only our strategic decisions at the racetrack, but also how we operate back at the factory,” said Toto Wolff, head of Mercedes-Benz Motorsport. “We’re also very pleased to be able to provide global exposure for TIBCO technology as we take part in races around the world.”

This was posted in Bdaily's Members' News section by Pete Jackson .