Partner Article

Noble Foods launch new speciality egg brand

Noble Foods Launch Speciality Egg Brand - Heritage Breeds in Tesco and Ocado

Noble Foods, the UK’s number one premium egg supplier, has announced the launch of a new speciality egg range, Heritage Breeds™. The range features hen, duck and quail eggs from handpicked British farms and boast rich yolks and exceptional quality egg whites. Heritage Breeds eggs are produced in smaller free range flocks of special breeds and are impeccable in their look, cook and taste. The new range will be available from Tesco, Ocado and other speciality retailers, as well as restaurants, from April.

Geraldine Phillips, Marketing Director for Noble Foods says, “Speciality is the fastest growing segment in fresh eggs, yet approximately nine out of ten UK households remain unaware of the benefits of higher quality eggs. It is a common myth that an egg is just an egg when it comes to mealtimes but we believe that by educating and driving trial of Heritage Breeds, there is a huge opportunity to build category value and delight more consumers.”

The Heritage Breeds range includes four eggs - each with unique properties:

• Copper Marans – a deep brown shell hen egg from the famous French Marans hen breed, with a gorgeous yolk and clear egg white. A great all-rounder to elevate any egg dish, great for making Scotch Eggs or a classic Huevos Rancheros. The deep orange yolk will also enhance the look and taste of a baked sponge cake or glazed pastry.
• Royal Legbar – a pastel shell hen egg from the renowned Legbar family, descended from the rare Araucana breed. The Royal Legbar is perfect poached, boiled and fried making it ideal for brunches.
• Gladys May’s – a porcelain white shell duck egg with a large orange yolk. Descended from the Aylesbury breed, these duck eggs are much larger than hen eggs and have thicker whites which hold more air - making them ideal for meringues, soufflés and Yorkshire puddings.
• Speckled Quail – the miniature quail egg from the Brown and Golden Coturnix breed lends itself to delicate canape dishes and are perfect when served soft boiled with celery salt. They also add a delicious twist when served on top of a steak or beef burger.

The philosophy behind Heritage Breeds is that ‘better breeding and higher hen welfare make for impeccable quality eggs’ and the welfare of the birds is something that the company takes particular pride in. Heritage Breeds hens reside in flocks typically a third of the size of standard free range farms, meaning they have considerably more space to roam free outdoors with plenty of shade - provided by trees and verandas - along with nesting boxes, perches and generous dust bath areas. All Heritage Breeds birds are fed a wholesome vegetarian diet which has been specifically designed by an animal nutritionist and tailored to the flock’s individual needs.

Heritage Breeds eggs are British Lion approved and will be available in Tesco and Ocado from early April with an RRP of £2.15-£2.70.

This was posted in Bdaily's Members' News section by Lottie Woods .