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The developers behind Zombies, Run! are crowdfunding their latest venture

London-based app developer Six to Start is looking to build a new ‘virtual race’ technology platform in conjunction with some major charities, and has turned to the crowd to help do it.

The immersive tech firm, who also created the wildly popular Zombies, Run! GPS running app, are looking for investors in their new Racelink platform, a new walking and running concept which helps brands and charities bring audio-enhanced features to their events.

Macmillan Cancer Support and the British Science Association have already been signed up as partners for the new platform which combines iPhone and Android apps along with GPS tracking to feed dynamic audio and music to runners and walkers.

According to the firm, the technology will allow businesses and charities of all sizes to support their own running events, with entrants able to participate at a time and place of their choosing regardless of where they are in the world.

The concept has already had a run out as part of the British Science Associations’ ‘Run the Solar System’ race, which saw thousands of competitors across the world racing from the Sun to Neptune in 10km blocks.

Now, Six to Start have launched a new campaign on crowdfunding platform Crowdcube to raise £400k to support further development and scaling of the platform as it targets more brands and continues to develop its Zombies, Run! fitness game.

Following the launch of the crowdfunding campaign, Adrian Hon, who is Chief Executive Officer at the firm, commented: “Races are great motivation to get fit, and with Racelink, we’ve made them more fun and accessible than ever.

“We’ve taken what we’ve learned from Zombies, Run! and made it easy for the biggest and smallest brands and charities in the world to run their own races. Racelink can do everything from raising money for good causes, to helping brands engage their audiences in a healthy way.

“We’re already working with some of the biggest organisations in the world, and we have much more in store.”