GUESS opens largest UK store outside London at Liverpool ONE

Global lifestyle and fashion brand GUESS has opened its new 5,000 sq ft flagship at Liverpool ONE.

The store, located on Paradise Street, is the company’s largest in the UK outside London.

GUESS’ internal team created the designs for the shop, which occupies two floors and features white interiors, high-tech lighting and contrasting materials as part of the firm’s recently updated branding and layout plans.

Miles Dunnett of Grosvenor Europe, which owns the retail and leisure complex, said: “Paradise Street continues to thrive as a destination for international brands, with GUESS the latest in a series to open in this standout location.

“The brand has created a great store, bringing the best of London to Liverpool.”

Guess Inc. CEO Victor Herrero commented: “We are delighted to have opened this store and started trading during the busy Bank Holiday weekend.

“It has been a great opportunity for us to introduce the new store concept and branding to Liverpool ONE’s stylish shoppers and we have received very positive feedback in addition to strong sales already.”

Liverpool ONE was represented in the deal by advisory firms Metis Real Estate Advisors and Cushman & Wakefield.