Latest Liverpool FC deal brings new club partner on board
Liverpool FC have extended their commercial relationship with MBNA.
The Chester-based credit card firm, which has worked alongside the club for almost two decades, has now become an official UK partner.
Billy Hogan, LFC’s managing director and chief commercial officer, welcomed the deal.
He said: “We have enjoyed a long-standing relationship with MBNA over the last 19 years and are delighted to extend that partnership into its third decade.
“We are also thrilled to be broadening the relationship and welcome them as an Official Partner; it is fantastic to partner with a brand that is located in the North West of England and has a deep-rooted sporting heritage.”
MBNA strategy and innovation executive James Poole said the expanded partnership will offer a host of benefits for fans.
He commented: “We’re using our special connection with Liverpool FC and its legendary supporter base to provide a valuable programme of benefits that make good stuff happen for the real fans of the game.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Business success starts with people investment
It's time to confront the digital poverty crisis
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis