Manchester’s Adsertor forecasts £1.5m revenues after landing 100th client

Customer data technology company ITM Group has nabbed its 100th client less than six months after launching a system designed to help transform businesses’ growth potential.

Following the release of its Adsertor system, the Manchester-based firm is now working with businesses across the retail, finance, legal, hospitality, travel, property and automotive sectors, among others.

As a result of the growth, ITM Group said its year-one revenues will pass the £500k mark, with that figure forecast to leap by 150% to £1.5m in year two.

Among the growing portfolio of Adsertor clients are recruitment business Morson Group, conservatory maker Apropos, ecommerce retailer Aguri, financial services firm Aspire and Lancashire’s Northcote Hotel.

ITM Group invested over £1m bringing Adsertor to market. The system offers a real-time predictive analytics platform for centralising, consolidating and simplifying all of a company’s data in one place.

The firm is headed up by its founder and chief exec, Tim Roberts, with the former CEO of retailer Snow+Rock, Richard Cotter, appointed as executive chairman.

Tim said: “Some of our clients have seen revenues increase by as much as 80% in six months, while others have seen online sales conversion rates go from 0.25% to as much as 6%. Some of our targeted email campaigns are giving a return of 30 times on investment.

“Businesses are more demanding than ever and want the granular detail to make intelligent, informed decisions about how and where to spend their sales and marketing budgets.”

He continued: “The Adsertor system pinpoints in real-time what is working and what isn’t.

“We are winning clients at both ends of the business spectrum. We are landing new SMEs every day but are also about to secure a deal with a leading Premier League football club and are in talks with a UK supermarket.”

Speaking further, Tim said that with the General Data Protection Regulation (GDPR) coming into force in May next year, businesses must get their customer data “in the best possible shape as soon as possible”.

He added: “The GDPR represents the biggest change in data protection law for two decades with a massive tightening of the rules around consent for data usage. The sanctions for those businesses that get it wrong are severe.”

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