Partner Article

Seaham’s BE Group acquires AI business

Business services company BE Group has acquired artificial intelligence (AI) business Synoptica, which has bases in Guildford and Shoreditch, for an undisclosed sum.

Providing data as a service, Synoptica allowing customers to profile, rank, track and forecast business that they have an interest in.

The deal will in turn see Synoptica begin a recruitment drive, northshoring a proportion of their team at one of the BE Group’s main offices in the North East of England.

Simon Goon, currently Chief Executive of the County Durham Development Company, has simultaneously announced that he is to step down from that role to join Synoptica as Chief Operating Officer.

Nicki Clark, Chief Executive of BE Group said “This investment represents a step change in the Group’s ability to provide our customers with uniquely targeted information that gives them a formidable competitive advantage. It’s also fantastic to be bringing some really special jobs to the North East of England”.

Stephen Mooney, Managing Director of Synoptica added “We’re delighted BE Group have joined us as major investors.

“Their portfolio, business audience and relationships provide us with unrivalled insight and access to business across the UK.

“Simon Goon joins us with a well deserved reputation in the fields of technology and science, underlining the scale of our ambition. We expect to be making another equally exciting investment announcement shortly. Watch this space”.

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