Local retail professional launches new fashion store at Beverley's Flemingate

A new retail store is bringing men’s and women’s fashion brands to Beverley’s Flemingate centre.

Lee Wardell, who has 35 years of retail experience, has created five new jobs with the launch of VERB.

VERB features menswear brands including Florentino; Gibson London; Pearly King; Brooks Taverner; Mac Jeans; Alberto Jeans; and Goodwin Smith Shoes.

The new store also stocks an expanding range of womenswear, which kicks off with a selection of spring and summer collections.

Lee said: “VERB brings something special to Beverley in terms of men’s fashion. I’ve carefully selected a range of quality brands renowned for timeless and contemporary pieces which are key to a man’s wardrobe.

“Supporting our great range of clothing is our commitment to provide outstanding customer service. Our highly-trained staff will offer expert guidance and advice to customers who are looking for excellent product knowledge, high-end service and an independent shopping experience.

“Beverley is a lovely place and we’re in a great location at Flemingate for customers to park and have a relaxing shopping experience combined with something to eat or drink at one of the centre’s great cafes or restaurants.”

Lee was the manager at Leonard Silver Menswear in Saturday Market in Beverley for four years until it closed recently, due to the owner’s retirement.

He added: “Leonard Silver had a very loyal customer base and I’m sure the arrival of VERB will be welcomed by the many people who were sorry to see it go.

“VERB is new and different, but the commitment to excellence in quality and customer service will remain the same. I’m looking forward to serving many of my old customers and also welcoming new ones.”

The 1,550 sq ft store features leather Chesterfield seating and a display centrepiece showcasing some of the top brands available.

Graham Tait, Flemingate Centre Manager, said: “We’re delighted that VERB has opened at Flemingate. Lee brings his extensive knowledge and experience in men’s retail to the centre, together with leading brands of menswear and womenswear.

“VERB will give customers a taste of something out of the ordinary which will complement Flemingate’s strong fashion offering and mix of high street and independent outlets.

“As an independent, distinctive and high-quality outlet, VERB adds to Beverley’s ever-growing appeal as a retail destination and a great place to visit.”

Developed and owned by Hull-based regeneration company Wykeland Group, the Flemingate development is Beverley’s largest ever regeneration scheme.

VERB can be found next to independent jeweller Guest and Philips and is open Monday to Saturday, 9.30am to 5.30pm and Sundays, 11am to 4pm.

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