American smokehouse and sports bar to heat up Beverley's Flemingate this summer

An American-style smokehouse and sports bar is to be added to the dining offering at the Flemingate centre in Beverley this summer.

FirePit Smokehouse & Sports Bar will have Americana décor, combining urban industrial fittings with bright neon signage and classic car parts.

Among its trademark features will be a custom-built Airstream-style aluminium caravan specially designed to create a private dining booth.

Potting Shed Trading Ltd, the company behind Beverley’s Potting Shed Bar and Gardens, plans to transform a 7,670 sq ft ground-floor unit into the new venue.

Graham Tait, Flemingate centre manager, said: “We’re delighted that this exciting new venue is coming to Flemingate. FirePit Smokehouse & Sports Bar will add another distinctive element to the centre and to Beverley as a whole.

“It will enhance even further Flemingate’s appeal as a retail and leisure destination and will be yet another reason for people to come to Beverley, as there is nothing like it in the town or for many miles around.”

Allan Harper, CEO of Potting Shed Trading Ltd, said the company had been delighted by the response from customers to the smokehouse theme at its first site in Bingley, West Yorkshire, and it hoped to roll out the brand further.

Mr Harper said: “It has been so well received already, sitting in town alongside our Potting Shed Bar and Gardens, which gave us confidence in our decision that the two very different styles complement each other perfectly.

“We feel the American décor and menu work very well and it’s something totally new for Beverley which we’re confident customers will really enjoy.”

Recent months have seen a raft of openings at the popular Flemingate centre, most recently new menswear fashion brand VERB, and CreativeLab, a social enterprise providing retail space for artists. Next month will see franchise Anytime Fitness opens its doors as Beverley’s first 24-hour fitness club.

Developed and owned by Hull-based regeneration company Wykeland Group, the Flemingate development is Beverley’s largest ever regeneration scheme.

Flemingate has a host of high street names such as Debenhams, H&M, River Island, Peacocks, Superdrug, The Entertainer and Wilko as well as the multi-brand retailer Outfit. These are complemented by independent stores such as jeweller Guest and Philips, homewares retailer Baytree Interiors and fashion brand VERB.