Partner Article

Flourish as a Florist

Imagine. Run your fingers over the delicate petals of a tulip and grasp the sturdiness of the stem as you place it next to a complimentary flower. Imagine the sweet heavy smell of roses and gardenias,the subtle scents of lilacs and phlox. Imagine the way your hands deftly bring together pinks, blues, purples - white and yellow buds itching to come to life. You take a collection of flowers and foliage and create beautiful arrangements for weddings, anniversaries, or just because.

If imagining all that makes you feel excitement and passion, congratulations you’re ready to take the next steps and become a florist!

Flourishing as a florist is not an easy task, and it requires more than just bringing together different plants and flowers. It relies heavily on artistic deftness and creative mindsets is an art, and to become great at it, you must do what any person should practice!

The goal here is to ensure you hold a qualification from a reputable company, such as the London Flower School. You don’t need a certificate to become a florist, but to gain that competitive edge a qualification will really make you stand out and provide you with a lifelong solid reputation.

The next steps you should take is really up to you use the tools at your disposal. Network, share ideas and know what your competition is doing. Even before you’re qualified there’s no harm in mocking up some arrangements and keeping a collection of snaps use one to highlight your unique style and send out business cards to everyone you know.

Social media is also definitely your biggest asset when you’re starting out. There are great platforms to showcase your work, and you never know whose eyes will see it your reach can expand across the world! Remember that while a formal qualification will give you that much-needed step up, real-world experience is just as important, so use all the platforms you can.

Remember that with any craft mistakes will be made along the way. It’s how you conquer these mistakes that make you better in your profession. Take some risks, learn constantly, and become an expert and then keep learning. Look for inspiration everywhere, find out what gives you your ideas and hone them practice, practice, practice. Soon, your skills will become stronger, and you will find it much easier to find customers and set up your own store if that’s your ultimate goal.

Most of all, don’t forget that having creative talent shouldn’t diminish your passion for what you do. If you find yourself disliking what you’re doing, stop. Take a breath. Remember why you wanted to flourish as a florist in the first place. Take a picture of your first collections and frame them – a constant reminder of what fuels your passion, and why. That’s what makes you not a good florist, but an excellent one, a florist who can truly set the bar high!

This was posted in Bdaily's Members' News section by Albert Moris .