Partner Article

Create Effective Business Advertisement for a startup: 6 Essential Points

We understand that you want to create the most effective advertisement for your business, but you’re not meeting up to the budget expectation of a professional advisor. It’s essential that your clients understand what the company is about, how it’s works, and what can they expect. Though this seem a little out of your hands, it’s just the correct time to move ahead with promotional techniques.

Print is definitely ideal way to promote your business locally and on national level, for improving the brands name, sales, and building a reputation, It’s difficult to manage without a professional print media advisor. However, it’s not impossible. If you’re facing issues on hiring a print media pro for advertising techniques, here are few quick and simple tips for print media advertisements.

Name is all you have

Name is all you have, it obvious and mostly important. People recognize you company through either your company’s name or logo. However, just providing the name wouldn’t help, you need to add some more information to it.

If your company is called Samsung, for example, it does not exactly define the nature of the business you do, or what your organization specializes in. On the other hand, if you come up with something like “Samsung electrical appliances for life”, will make people more familiar with your business and its exact nature.

Contact clarity

This is where you inform your customers about your contact information and why they should call you. Just providing information in the advertisements will not help, adding a bit of contact essentials will increase the chances of you getting calls from your clients. A simple and a straightforward sentence will work. For instance, you can write call us today at (this phone number) and get upto 50% off on any one appliance you wish to purchase.

Add some extra information

Some extra information won’t cause any harm to the reputation of the company. Adding points like professional treatment, 24/7 customer care service, product warranty, etc can help to entice people towards your advertisement. They might not call you today by itself, but they’ll remember your services and products by heart for future reference.

Pictures speak more than words

Add a little graphic designs to the advertisement without causing information overload. People want to see what exactly you do, and what is better than incorporating some of your pictures in the ad. This will allow them to understand the company better and register the services in mind for a longer duration. Not to mention, gives a professional touch to the advertisement.

Eliminate Too many design elements

As we all know that font is something that really attracts people. You can use different font styles and sizes to highlight important information, but be wary of going overboard. Keep it simple and sweet. Always use sans- serif font to make it easier for customers to walk through the entire advertisement without a break. Highlighting a particular line or information doesn’t mean to overboard the ad with varied font styles and sizes.

Make information the focal point

Just adding information doesn’t helps to attract customers, you have to make it prominent through different writing techniques. For this, you can highlight information through different font styles which should be, of course, readable. Although, different font sizes and styles can be a great aid for business to allure their future customers, remember to draw a line between highlighting information and jarring advertisement with several font styles.

Established companies and organizations can play with theme, styles, information and promotional techniques when it comes to advertisement. However, local startup businesses have to add some elements before sending it for printing. To know more about that you can visit at http://www.projectdesignprint.co.uk

This was posted in Bdaily's Members' News section by Project Design Print .