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Tech-enabled toy startup sets sights even higher after smashing Kickstarter goal

London-based toy brand, Tech Will Save Us, has reached its initial $50,000 target on Kickstarter in just nine days and is now setting its sights on even bigger things.

The startup, which has developed a range of tech-enabled toys for children, is funding its upcoming ‘Dough Universe’ range, a line of toys which combines electronics and play dough to allow children to create their own instruments, creatures and machines.

Targeted at the 4 to 7 age group, the startup aims to teach children the science behind electronics through its three separate kits: the squashy sounds kit, bright creatures kit and the electro machines kit.

Tech Will Save Us has now launched its stretch goal of $75,000 in response to demand from backers which, the firm says, will be used to develop a connector for building block integration with brands such as Lego.

Bethany Koby, co-founder and Chief Executive Office at the startup commented: “We are absolutely thrilled to have met our Kickstarter goal within 9 days. We’re looking forward to bringing the kits to market to help families around the world learn about the fundamentals of electronics while sparking their imagination and curiosity along the way.

“The new stretch target and toy building block base will allow kids to build around the product, using dough and building blocks - the creative opportunities are endless.”

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